Campaigns

How we're banging the drum to empower

& support Mums & Mums-to-Be

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3 x £100 Gift Vouchers &

FittaMamma Goodies to be won!

#RealMumsAreRoleModels

Photography

Competition 2021

On May 1st 2021 we're launching our very first campaign & competition!

A competition to change the status quo

Finding inspirational images of everyday active pregnant and postnatal women is hard enough and if we add in diversity by age, race, body type, or disability to our list the challenge is nigh impossible. Instead we are deluged with sedentary images of model perfection.  An art director’s view of how pregnancy is meant to be.  Our competition is set to change this!

We will be giving amateur and professional photographers the opportunity to share their images of real women being active, during their pregnancy or after they’ve had their baby. This could be a mum out on a walk with her partner and kids. It could be a pregnant woman taking her wheelchair for a spin, or swimming, or running, or practicing yoga. Every woman’s ‘active’ pregnancy will be different, which is why it’s so important that we see that #RealMumsAreRoleModels

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Visibility

We want to increase the VISIBILITY of mums

being active.

Representation

We want to to increase the REPRESENTATION of mums being active.

Community

We want to give mums the opportunity to feel part of a COMMUNITY.

How to Enter

We want photographers to get creative and submit selfies or portraits via Instagram or Twitter.

 

To enter their caption needs to include our handle and the hashtag: #RealMumsAreRoleModels.

 

Entrants must also clearly state the category they are entering by including one of the following hashtags:

#ActiveMum #ActiveBlackBrownMum #ActiveMumDisability

 

Captions do not need to include a personal story, although if the mum featured would like to write something about their active motherhood journey they will also be entered into the “Inspirational Story”.

PRIZES

Each Winning Photograph - 

£100

Amazon Gift Voucher

Enter Now!

  • Instagram
  • Twitter
 
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Inspirational Story 

PRIZE

FittaMamma Goodie Bag

Prize includes:

  • Supportive Leggings (Or Capris)

  • High Impact Maternity & Feeding Sports Bra

  • Pregnancy Exercise Vest

Competition Categories

Active Pregnant

& Postnatal Mums

#ActiveMum

Active Black & Brown Pregnant &

Postnatal Mums

#ActiveBlackBrownMum

Active Pregnant & Postnatal Mums

with a Disability

#ActiveMumDisability

Inspirational

Story

#RealMumsAreRoleModels

Our Judges

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Mark Woods.jpeg
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Renowned Portrait

Photographer

Campaigner 

Speaker & Author

Best Selling Author

Pregnancy for Dads

Accessibility

Blogger & Influencer

Ultra Runner

Mum of Three