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GDPR & Privacy Policy


Privacy Notice

We comply to GDPR and The Data Protection Act 2018 which helps to keep your personal data safe and secure. We appreciate that when you share your data with us you trust us to look after it. By visiting you are accepting and consenting to the practices described in this policy.

Our Privacy notice describes to you:

  1. Who we are.

  2. What personal data we need & how we collect it.

  3. What we do with your personal data.

  4. Who has access to the data that we hold.

  5. How we store your data.

  6. How long we hold your information for.

  7. Your rights and how to exercise them.

  8. Changes to this privacy notice.

  9. How to contact us and complain.


1. Who we are.

The Active Pregnancy Foundation is a registered charity no. 1190780, we support women to stay active throughout pregnancy and beyond, by providing expertise and advise, changing culture and challenging policy.

We are the Data Controller when processing your data.

The Data Protection contact (person responsible for maintaining records of personal data and data processing activity) is Sally Kettle. 

2. What personal data we need and how we collect it.

When you volunteer or participate we ask for your name, email, & telephone number. 

If you decide to share a pregnancy story with us and send a 500 word story you may decide to share more sensitive personal information to support our readers, this is a personal choice and should your story be chosen this will be displayed on the website, and other social media platforms as per the “#MyStory” brief.


We will only request personal data that is necessary for us to perform our duties.

With regard to each of your visits to our site we may automatically collect the following information:

technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.



Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

The cookies that we use allow us to:​

- remember your preferences during and between visits
- continuously improve our services, website, and marketing

We do not use cookies to:

- collect any personally identifiable information

- collect any sensitive information 
- pass personally identifiable data to third parties


Cookies on this site are set by Google Analytics and The Active Pregnancy Foundation:

The Active Pregnancy Foundation use a cookie to remember if you’ve accepted our cookie / privacy policy.

Google Analytics uses cookies to keep track of the number of times a visitor has been to the site, which pages they visit and how long they spend there, what search terms brought them to the site, what OS / browser / network they’re using, and what links they follow within our site. You can find out more about Google Analytics here:

The following links explain how to access cookie settings in various browsers:

To opt out of being tracked by Google Analytics across all websites, visit this link:


Turning Cookies Off / Opting Out

Almost all browsers and devices can be instructed not to accept cookies. Please consult the Help pages for your browser (usually available via the F1 key), or your device’s instruction manual for details. Please be aware that the functionality of the site may suffer as a result.


How we collect your data

We only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • When you give consent (for example on our subscribers form or contact us form).

Remember whenever you give us consent you are in control of how we contact you, and if you would like to unsubscribe at any time we provide the information on how you do this easily.

3.What we do with your personal data

We will use this information:

  • To provide a support throughout pregnancy.

  • To notify you about changes to our products and services.

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.


Without this information Active Pregnancy Foundation would be unable to offer its services.  None of your data is passed on to third parties for direct marketing purposes. If we would like to use your personal data for any other reason, then we will always ask for your permission before we do so.


4. Who has access to the data we hold.

Access to the information which you have provided will be limited to: staff of Active Pregnancy Foundation.


Active Pregnancy Foundation will not sell your data onto third parties at any time however we may share your information with selected third parties including:

  • Research Companies or individuals (this is where you have responded to take part in a research project and separate consent will be obtained.)

  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Active Pregnancy Foundation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


As the Data Controller we only use trusted third parties to help us to provide our service to you, we have checked their Data Protection/GDPR compliance to ensure that we are happy to share your data.  For example our website is hosted by WIX.

5. How we store your data.


The organisation regularly reviews its arrangements for physical and IT security, ensuring these remain aligned to GDPR and The Data Protection Act 2018 to continue to robustly safeguard personal data, protecting against its unauthorised access or misuse.

However, no method of transmission over the internet, or method of electronic storage, can be 100% secure. Therefore, we cannot guarantee the absolute security of your information. The internet by its nature is a public forum, and we encourage you to use caution when disclosing information online.


Links to other sites

Our website may contain links to other sites that are not operated by us.  We strongly advise you to review the Privacy notice of every site that you visit as we have no control of over and assume no responsibility for their content.

Personal data is processed mainly within the European Economic Area (EEA) which adheres to the same Data Protection laws,  but may be stored outside the EEA with third parties which follow strict Data Protection guidelines.


6.How long do we hold your data for.

We will keep your data for as long as is necessary for Active Pregnancy Foundation to fulfil the purpose of the organisation.    The organisation keeps a processing and retention record which gives our specific retention information for each category of data.


7.Your rights and how to exercise them.

Access to your personal data and data portability

You have the right to access and receive a copy of the personal information we hold about you, this is called a ‘Subject Access Report.’  This will provide you with all personal data we hold about you, subject to some limited exemptions for example, you will not necessarily be entitled to access third party information.

Also, you have the right to data portability.  Under this right for information you can request that your personal data is provided to you (or another organisation) in a portable, electronic format.


Change, restrict, delete

You may also have rights to change, restrict the use of, or delete your personal information. Unless there is an exceptional circumstance (like where we are required to store personal information for legal reasons) we will generally delete your personal information.



You can object to us processing your information based on our legitimate interests. In such cases, we will delete your personal information within a month of receipt of the objection, unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.


8. Changes to this Privacy Notice.

Active Pregnancy Foundation reserves the right to amend this notice at any time in line with legislation changes. Any changes will be posted on this page.  This Privacy Notice was last updated 4th November 2020


9. How to contact us & complain.


Should you be unhappy with how we are handling your data we would hope that you will contact us in first instance at

Alternatively  should you wish to complain you can contact the relevant Supervisory Authority which is the Information Commissioners Office: 

Information Commissioner’s Office

Wycliffe House

Water Lane




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