Campaigns

How we're banging the drum to empower

& support Mums & Mums-to-Be

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Winners Announced!

#RealMumsAreRoleModels

Photography

Competition 2021

On May 1st 2021 we launched our very first campaign & competition!

A competition to change the status quo

Finding inspirational images of everyday active pregnant and postnatal women is hard enough and if we add in diversity by age, race, body type, or disability to our list the challenge is nigh impossible. Instead we are deluged with sedentary images of model perfection.  An art director’s view of how pregnancy is meant to be.  Our competition is set to change this!

We give amateur and professional photographers the opportunity to share their images of real women being active, during their pregnancy or after they’ve had their baby. This could be a mum out on a walk with her partner and kids. It could be a pregnant woman taking her wheelchair for a spin, or swimming, or running, or practicing yoga. Every woman’s ‘active’ pregnancy was different, which is why it’s so important that we see that #RealMumsAreRoleModels

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Competition Winners

Category WINNER - Gillian McRobbie

Category WINNER - Gillian McRobbie

ActiveMum

Category WINNER - Funmi Olatoye

Category WINNER - Funmi Olatoye

ActiveBlackBrownMums

Category WINNER - Melanie Stephenson

Category WINNER - Melanie Stephenson

ActiveMumDisability

Category WINNER - Lottie Holmes

Category WINNER - Lottie Holmes

Inspirational Story

Emma Stirk

Emma Stirk

Honourable Mention

Hollie Davis

Hollie Davis

Honourable Mention

Ash Greenwood

Ash Greenwood

Honourable Mention

Steph Dimmock

Steph Dimmock

Honourable Mention

Holly

Holly

Honourable Mention

Visibility

We want to increase the VISIBILITY of mums

being active.

Representation

We want to to increase the REPRESENTATION of mums being active.

Community

We want to give mums the opportunity to feel part of a COMMUNITY.

Our Sponsors & Supporters

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We'd like to thank the following for their kind support:

Our Judges

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Mark Woods

Tania Dutton

Sophie Power

Renowned Portrait

Photographer

Campaigner 

Speaker & Author

Best Selling Author

Pregnancy for Dads

Accessibility

Blogger & Influencer

Ultra Runner

Mum of Three