Campaigns
How we're banging the drum to empower
& support Mums & Mums-to-Be
A competition to change the status quo
Finding inspirational images of everyday active pregnant and postnatal women is hard enough and if we add in diversity by age, race, body type, or disability to our list the challenge is nigh impossible. Instead we are deluged with sedentary images of model perfection. An art director’s view of how pregnancy is meant to be. Our competition is set to change this!
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We give amateur and professional photographers the opportunity to share their images of real women being active, during their pregnancy or after they’ve had their baby. This could be a mum out on a walk with her partner and kids. It could be a pregnant woman taking her wheelchair for a spin, or swimming, or running, or practicing yoga. Every woman’s ‘active’ pregnancy was different, which is why it’s so important that we see that #RealMumsAreRoleModels
Competition Winners
Category WINNER - Gillian McRobbieActiveMum | Category WINNER - Funmi OlatoyeActiveBlackBrownMums | Category WINNER - Melanie StephensonActiveMumDisability | Category WINNER - Lottie HolmesInspirational Story | Emma StirkHonourable Mention | Hollie DavisHonourable Mention |
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Ash GreenwoodHonourable Mention | Steph DimmockHonourable Mention | HollyHonourable Mention |
Visibility
We want to increase the VISIBILITY of mums
being active.
Representation
We want to to increase the REPRESENTATION of mums being active.
Community
We want to give mums the opportunity to feel part of a COMMUNITY.
Our Sponsors & Supporters
We'd like to thank the following for their kind support:
Our Judges
Renowned Portrait
Photographer
Campaigner
Speaker & Author
Best Selling Author
Pregnancy for Dads
Accessibility
Blogger & Influencer
Ultra Runner
Mum of Three