How we're banging the drum to empower
& support Mums & Mums-to-Be
A competition to change the status quo
Finding inspirational images of everyday active pregnant and postnatal women is hard enough and if we add in diversity by age, race, body type, or disability to our list the challenge is nigh impossible. Instead we are deluged with sedentary images of model perfection. An art director’s view of how pregnancy is meant to be. Our competition is set to change this!
We give amateur and professional photographers the opportunity to share their images of real women being active, during their pregnancy or after they’ve had their baby. This could be a mum out on a walk with her partner and kids. It could be a pregnant woman taking her wheelchair for a spin, or swimming, or running, or practicing yoga. Every woman’s ‘active’ pregnancy was different, which is why it’s so important that we see that #RealMumsAreRoleModels
Category WINNER - Gillian McRobbie
Category WINNER - Funmi Olatoye
Category WINNER - Melanie Stephenson
Category WINNER - Lottie Holmes
We want to increase the VISIBILITY of mums
We want to to increase the REPRESENTATION of mums being active.
We want to give mums the opportunity to feel part of a COMMUNITY.