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Active Pregnancy Foundation Awards 2023

In Association With


Save the Date

Fancy joining us as we celebrate inspiring individuals, leadership,

good practice, innovation, and research?


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Nominations will open in January 2023

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About the Awards

We are launching the UKs inaugural Active Pregnancy Foundation Awards at an event in London in June 2023. 

The Awards will celebrate the people & organisations who support pregnant and postnatal women to become or stay active.


The Awards will shine a light on leadership, good practice, innovation, and research.

Together we recognise that pregnancy is an opportunity to influence not only women’s health,

but also that of their families and wider communities.

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The Categories

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This category shines a light on some of the most inspiring professionals in our field, as well as women who lead by example and inspire others.


Judged by Public (after shortlisted by expert panel):

  • Woman of the Year

  • Pre- & Postnatal Instructor of the Year


Judged by Expert Panel:

  • Mother Athlete of the Year

  • This Mum Moves Ambassador of the Year

  • Sport practitioner of the Year [e.g. coach, scientist, manager]

  • Perinatal practitioner of the Year [i.e. healthcare or allied professionals e.g. GP, Midwife, Physio, Health Visitor, OBGYN, psychologist, nutritionist]

  • Researcher of the Year – researcher, research group, academic, etc.

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This category celebrates the places and/or organisations going the extra mile to engage women in physical activities during their childbearing years.


We are looking for examples illustrating how nominees welcome and support women who are pregnant or postnatal.


Judged by Expert Panel:

  • Operator of the Year: This could include a Leisure Centre, Independent Gym, or Fitness ‘Chain’.

  • Organisation of the Year: This could include an Active Partnership, Local Authority (District Council) or Sporting National Governing Body.

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This is the 'Mum's Choice Award' and will be judged on the positive impact the product has had on enabling a pregnant or postnatal woman to become or stay active.


It could be a:

  • Babywearing product e.g. a wrap, sling or carrier

  • Running buggy

  • App

  • Book

  • Podcast etc ....


We invite women to send in their stories and user experiences highlighting how the product has helped them to overcome barriers or facilitated their active pregnancy or postnatal journey. This award will be voted for by the public (after shortlisted by expert panel).

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This category celebrates the ‘nuts and bolts’ of delivery and reach. We invite nominations of classes, programmes, projects and campaigns that are engaging and empowering, demonstrate a good understanding of the audience, whilst also being delivered in line with best practice standards.


  • Online Workout Programme of the Year: This could involve an online preconception, pregnancy, or postnatal workout programme.

  • Class of the Year: This category involves a preconception, pregnancy, or postnatal exercise class that is delivered in-person.

  • Community Project or Initiative of the Year

  • Campaign of the Year

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Sponsor the Awards

We are looking for brands and organisations to become category sponsors.

These partnerships will have values aligned with the purpose of the APF Awards 2023 and who are keen to access

a shared audience of industry stakeholders, health and fitness professionals, pregnant and postnatal women, and their families.

We will work with your brand to ensure that we develop and deliver a sponsorship package that is tailored for you.


Benefits include:

PR, Social Media, Brand Awareness & CSR

Also on-the-night involvement in the Awards.


We are also very open to creative opportunity and how we can maximise your brands involvement – FIND OUT MORE & please get in touch.


Our Judges

To Be Announced