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About the Awards

In 2023, we launched the UK's inaugural Active Pregnancy Foundation Awards.

The Awards celebrated the people & organisations who support pregnant and postnatal women to become or stay active.

It was a huge success, so we're holding our next event on 6th June 2025.


The Awards will shine a light on leadership, good practice, innovation, and research.

Together we recognise that pregnancy is an opportunity to influence not only women’s health,

but also that of their families and wider communities.

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Meet the 2023 WINNERS!

'People' Category - Sponsored by This Girl Can


Pre- & Postnatal Instructor

Katie Walker

Mother Athlete

Ultra Runner, Sophie Power

Sports Practitioner

Dr Amal Hassan

Perinatal Practitioner

Mr Michael Dooley


Prof. Kirsty Elliott-Sale

This Mum Movers Ambassador

Carla Anderson

Woman of the Year

Sophie Power


'Places' Category Sponsored by Towergate Health & Protection



Active Cornwall


Sigma Woman


'Products' Category  - Sponsored by Vitabiotics Pregnacare


Product of the Year

Why Did No One Tell Me? How to protect, heal and nurture your body throughout motherhood

A book written by Emma Brockwell


'Programmes' Category  - Sponsored by Move Consulting

Online Workout Programme

Empower Core Programs


Strong Mums Club 

Delivered by Rebecca Masters

Community Initiative or Project

Moving Mums

Delivered by Claire Williams at Somerset Activity & Sports Partnership



 Active Mums Start With You

Delivered by This Girl Can

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Event Gallery

Head to our gallery for more pictures for the APF Awards 2023.

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The Categories

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This category shines a light on some of the most inspiring professionals in our field, as well as women who lead by example and inspire others.


Judged by Public (after shortlisted by expert panel):

  • Woman of the Year​


Judged by Expert Panel:

  • Pre- & Postnatal Instructor of the Year

  • Mother Athlete of the Year

  • This Mum Moves Ambassador of the Year

  • Sport practitioner of the Year [e.g. coach, scientist, manager]

  • Perinatal practitioner of the Year [i.e. healthcare or allied professionals e.g. GP, Midwife, Physio, Health Visitor, OBGYN, psychologist, nutritionist]​

  • Researcher of the Year – researcher, research group, academic, etc.

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This category celebrates the places and/or organisations going the extra mile to engage women in physical activities during their childbearing years.


We are looking for examples illustrating how nominees welcome and support women who are pregnant or postnatal.


Judged by Expert Panel:

  • Operator of the Year: This could include a Leisure Centre, Independent Gym, or Fitness ‘Chain’.

  • Organisation of the Year: This could include an Active Partnership, Local Authority (District Council) or Sporting National Governing Body.

Modern Gym
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This is the 'Product of the Award' and will be judged on the positive impact the product has had on enabling a pregnant or postnatal woman to become or stay active.


It could be a:

  • Babywearing product e.g. a wrap, sling or carrier

  • Running buggy

  • App

  • Book

  • Podcast etc ....


We invite women to send in their stories and user experiences highlighting how the product has helped them to overcome barriers or facilitated their active pregnancy or postnatal journey. This award will be voted for by the public (after shortlisted by expert panel).

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This category celebrates the ‘nuts and bolts’ of delivery and reach. We invite nominations of classes, programmes, projects and campaigns that are engaging and empowering, demonstrate a good understanding of the audience, whilst also being delivered in line with best practice standards.


  • Online Workout Programme of the Year: This could involve an online preconception, pregnancy, or postnatal workout programme.

  • Class of the Year: This category involves a preconception, pregnancy, or postnatal exercise class that is delivered in-person.

  • Community Project or Initiative of the Year

  • Campaign of the Year

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Sponsor the APF Awards 2025

We are looking for brands and organisations keen to support the Awards in 2025.

These partnerships will have values aligned with our purpose and who are keen to access

a shared audience of industry stakeholders, health and fitness professionals, pregnant and postnatal women, and their families.

We will work with your brand to ensure that we develop and deliver a sponsorship package that is tailored for you.


Benefits include:

PR, Social Media, Brand Awareness & CSR

Also on-the-night involvement in the Awards.


We are also very open to creative opportunity and how we can maximise your brands involvement – please get in touch.

Register for APF Awards 2025 Updates

By registering here, you consent to receiving information about

The APF Awards 2025 specifically.

Please select all options that apply to you.

Thanks for submitting! We'll be in touch with more info.

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