The UK Chief Medical Officers published updated physical activity guidelines, including those for pregnant women and for women after childbirth: birth to 12months. Information alone rarely changes behaviour, that's why every infographic should be accompanied by a conversation.

A scoping review of 21 UK studies found that many women are still not receiving the guidance they need—and when advice is given, it can be inconsistent, unclear, or focused heavily on risks rather than the many benefits of staying active. This can leave women feeling unsure, anxious, or even believing that physical activity during pregnancy is unsafe.But there’s positive news. The review provides clear, evidence-based recommendations to improve how these conversations happen.

This Mum Moves is featured in the new CMO Physical Activity Guidelines Communications Framework.