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Our Big Push 2026: Building Momentum, Driving Change, and Empowering Movement
As we step into 2026, we’re unveiling Our Big Push – a bold and forward-looking strategy that builds on the progress and partnerships we’ve achieved so far. This year marks an exciting new chapter for The APF, as we continue our mission to empower women to move with confidence, visibility, and support throughout every stage of pregnancy and motherhood.
APF Team
5 hours ago3 min read


New Research: How Should Healthcare Professionals Communicate with Pregnant Women About Physical Activity?
A scoping review of 21 UK studies found that many women are still not receiving the guidance they need—and when advice is given, it can be inconsistent, unclear, or focused heavily on risks rather than the many benefits of staying active. This can leave women feeling unsure, anxious, or even believing that physical activity during pregnancy is unsafe.But there’s positive news. The review provides clear, evidence-based recommendations to improve how these conversations happen.
APF Team
Dec 9, 20252 min read


Sport in Mind’s Mum and Baby Programme Receives APF Endorsement
We’re so excited to announce that Sport in Mind’s Mum and Baby Programme has officially been endorsed by The Active Pregnancy Foundation. This endorsement reflects Sport in Mind’s commitment to delivering safe, effective, and compassionate physical activity support for women during the perinatal period. Their Mum and Baby sessions offer welcoming, inclusive spaces where mothers can nurture their mental and physical wellbeing, regain confidence, and build meaningful connection
APF Team
Dec 5, 20252 min read


We're Hiring!
The APF is expanding its programme delivery and partnerships, and we’re delighted to announce an exciting opportunity for an experienced Programme Manager to join our team on a freelance or secondment basis. This role offers the chance to play a key part in shaping and delivering our multi-partner programmes, funded by Sport England and the National Lottery, that support women to be active before, during, and after pregnancy.
APF Team
Nov 10, 20252 min read


This Mum Moves - Maternal Health Equity in Motion
The Active Pregnancy Foundation (APF) and the Institute of Health Visiting (iHV) have been working together for more than five years to deliver the This Mum Moves (TMM) educational programme. The Institute is the APF’s official training partner, supporting the development of place-based leaders – known as This Mum Moves Ambassadors – who promote physical activity within their local communities and settings.
APF Team
Oct 22, 20253 min read


APF Awards 2025 - Winners Announced
What a night! The APF Awards 2025, in association with David Lloyd Clubs, was a joyful celebration of the incredible individuals and organisations championing active pregnancies across the UK. The energy in the room was electric as we came together to recognise and applaud the amazing work being done in research, practice, policy, and community outreach. And the winners are...
APF Team
Jun 18, 20252 min read


Category Sponsors Announced for the APF Awards 2025 in Association with David Lloyd Clubs
The APF is delighted to reveal the Category Sponsors for the highly anticipated Active Pregnancy Foundation Awards 2025 in association with David Lloyd Clubs. The Category Sponsors are: People - Advanced Wellbeing Research Centre, Sheffield Hallam University. Places - Our Parks. Products - Vitabiotics Pregnacare. Programmes - Core Fitness Education.
APF Team
May 15, 20254 min read


David Lloyd Clubs Announced as Headline Sponsor for the APF Awards 2025
The APF announce Europe's leading premium health and wellness group David Lloyd Clubs as the Headline Sponsor of the APF Awards 2025, our flagship event celebrating the individuals and organisations championing active pregnancies and supporting women to stay healthy and active before, during and after pregnancy.
APF Team
May 9, 20253 min read


Leading Health & Fitness Organisations Announced as Supporting Partners of the APF Awards 2025
APF announce Supporting Partners for the APF Awards 2025, they include Active Partnerships, CASES, CIMSPA, College of Medicine, Hertility, iHV, This Girl Can, POGP & ukactive
This year’s partners include Active Partnerships, CASES, CIMSPA, College of Medicine, Hertility, Institute of Health Visiting (iHV), This Girl Can, Pelvic Obstetric and Gynaecological Physiotherapy (POGP), and ukactive – all of whom share the APF’s mission to improve the health and wellbeing of women
APF Team
May 5, 20256 min read


Announcing Our Judges for The Active Pregnancy Foundation Awards 2025
The APF announce leading figures from the world of sport, health, and community engagement, as judges for the APF Awards 2025.
APF Team
Apr 7, 20252 min read


Dr Zoe Williams Announced as Host of the Active Pregnancy Foundation Awards 2025
Dr Zoe Williams, passionate advocate for women’s health and wellbeing, will be hosting the highly anticipated APF Awards 2025.
APF Team
Apr 1, 20252 min read


Harnessing the Benefits of Physical Activity Across the NHS in England
New initiative from NHS England provides invaluable resources for healthcare professionals to embed physical activity into their practice.
APF Team
Mar 27, 20251 min read


Celebrating Champions of Active Pregnancy – Nominations Open for APF Awards 2025
We're delighted to announce the return of the APF Awards 2025, celebrating great leadership, innovation, research, and best practice.
APF Team
Mar 26, 20252 min read


Transforming Maternal Health in Sheffield: Findings from the ‘Moving Mums Initiative’The Moving Mums Initiative
The Moving Mums Initiative was launched in 2024 to address maternal and infant health inequalities in Sheffield’s underserved communities.
APF Team
Jan 31, 20256 min read


Big Push 2025 - Launching Our Strategy for the Year
We've launched our Big Push 2025 - more an just a jazzy looking document, it's our steer and our guide for the coming year.
APF Team
Jan 6, 20252 min read


Active Pregnancy Foundation & Good Boost Embark on Partnership to Innovate Digital Aquatic Fitness for Pregnant & Postnatal Women
The APF has partnered with Good Boost to co-develop pioneering digital aquatic exercise solutions for pregnant and postpartum women.
APF Team
Dec 11, 20242 min read


New Report Reveals Decline in Maternal Physical Activity: MOMentum Lost
Our report highlights that pregnancy in itself is a barrier to women’s engagement in physical activities during the childbearing years.
APF Team
Jun 27, 20243 min read


Leading bodies for health, sport, recreation, fitness and leisure urge party leaders to commit to making UK most active nation in Europe
The APF join coalition calling on party leaders to #TakeTheLead & commit to making the UK the most active nation in Europe.
APF Team
Jun 20, 20246 min read


National Directory to Support Pregnant & Postnatal Women
The APF is interested in developing a national directory of activity providers offering opportunities to support women to stay active.
APF Team
Apr 25, 20242 min read


WiSEAN Conference aims to improve the health and performance of women and girls in sport and exercise
University of Portsmouth host 6th Women in Sport & Exercise Academic Network (WiSEAN) conference later this year in association with the APF
APF Team
Mar 8, 20242 min read
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