Category Sponsors Announced for the APF Awards 2025 in Association with David Lloyd Clubs

The Active Pregnancy Foundation (APF) is delighted to reveal the Category Sponsors for the highly anticipated APF Awards 2025 in association with David Lloyd Clubs.

This year’s award categories – People, Places, Products, and Programmes – are proudly sponsored by organisations who are passionate about improving maternal health and making movement accessible for all.

 The Category Sponsors for 2025 are:

People – Advanced Wellbeing Research Centre, Sheffield Hallam University

Places – Our Parks

Products – Vitabiotics Pregnacare

Programmes – Core Fitness Education

Returning for a second year, Vitabiotics Pregnacare continues to champion the APF’s mission and recognises the value of innovation and quality in supporting maternal wellbeing.

Sally Kettle, CEO of the Active Pregnancy Foundation, said,"We’re thrilled to welcome such committed and inspiring organisations as Category Sponsors for the 2025 Awards. Their support helps us honour the people and projects making a real difference in perinatal health through movement, education, and community-led innovation."

Professor Rob Copeland, Director, Advanced Wellbeing Research Centre (AWR), said, “At the AWRC, our mission is to transform lives through innovations that help people move. This is why we are so proud to support the Active Pregnancy Foundation Awards, celebrating those who are changing the landscape of physical activity in pregnancy and beyond. These awards shine a light on the talents, skills and commitment of individuals and organisations that empower women to stay active for their health and wellbeing, and we’re very honoured to be able to support this event.”

Born Barikor, Founder of Our Parks, added, "At Our Parks, we’re all about making free, accessible fitness available to everyone – and that includes during pregnancy. We’re proud to sponsor the 'Places' category and celebrate the environments helping women feel empowered and supported to move throughout their pregnancy journey."

Dr Dane Vishnubala,  Founder of Core Fitness Education, said, "Pregnancy is a unique time, and an opportune time, for behaviour change that deserves tailored, evidence-based support. Through sponsoring the 'Programmes' category, we want to recognise the people delivering high-quality education and interventions that make physical activity safe, effective and inclusive during the perinatal period."

Susanne Bisinotto, Brand Marketing Director at Vitabiotics Pregnacare, said: "Supporting women’s health through pregnancy is at the heart of what we do at Pregnacare. We’re proud to return as sponsors of the 'Products' category and continue celebrating the innovations that support maternal wellbeing every step of the way."

The Awards

The Awards promise to be a vibrant celebration of progress, professionalism, and the power of movement. They will honour excellence across 15 awards in four distinct categories: People, Places, Products & Programmes. Shortlisted nominees for the prestigious ‘Women of the Year’ and ‘Product of the Year’ awards will go forward to a public vote, allowing communities to celebrate and champion those making a difference.

They take place on the 6th June 2025 at 10 Union Street, London, and will bring together leaders from healthcare, sport, and community initiatives. The Awards will shine a light on leadership, good practice, innovation, and research because together we recognise that pregnancy is an opportunity to influence not only women’s health, but also that of their families and wider communities.

About the Advanced Wellbeing Research Centre (AWRC)

Sheffield Hallam University's Advanced Wellbeing Research Centre (AWRC), is a world-leading research and innovation centre, dedicated to transforming lives through innovations that help people move. Opened in January 2020 with funding from the Department of Health and Social Care and European Regional Development Fund, the AWRC brings together researchers from diverse academic disciplines with communities, businesses, clinical services, and the public sector to addresses global societal challenges such as promoting lifelong physical activity, tackling health inequalities, and reducing climate change. Located in Sheffield's East End, the AWRC serves as the research hub for the National Centre for Sport and Exercise Medicine (NCSEM) in Sheffield.

www.shu.ac.uk/advanced-wellbeing-research-centre

About Sheffield Hallam University

Sheffield Hallam University aims to become the world's leading applied university, transforming lives and creating opportunities for people from all backgrounds. With over 28,000 students, it is one of the UK's largest universities and a leading provider of health education and teacher training. The university is committed to applying knowledge to address real-world challenges, from student learning to business partnerships and innovative research. Sheffield Hallam is deeply rooted in its community, contributing significantly to Sheffield and South Yorkshire. Recognized for its leadership and impact, the university has received multiple awards, including International Collaboration of the Year and Marketing/Communications Team of the Year at the Times Higher Education Awards (2023), and Gold in the Teaching Excellence Framework.

About Our Parks

Our Parks is a community-driven initiative delivering free outdoor fitness sessions across the UK. Designed to make movement accessible to all, Our Parks brings high-quality group exercise to local green spaces, helping people of all ages and life stages get active, including during pregnancy and postnatal recovery.

www.ourparks.org.uk

About Core Fitness Education

Core Fitness Education is a leading provider of health and fitness qualifications for over 15 years. Core provides CPD and qualifications for health and fitness professionals. With a strong commitment to perinatal health, Core Fitness Education supports instructors to design and deliver safe, inclusive and expertly guided activity programmes for pregnant and postnatal individuals. All CORE's qualifications are designed by dual qualified medical and fitness professionals to ensure their courses are research supported. Core’s evidence based courses are delivered in line with current practice and concepts and are importantly continually reviewed and up to date given the fast paced world that is the health and fitness industry.

www.corefitnesseducation.co.uk/

About Vitabiotics Pregnacare

Pregnacare, by Vitabiotics, is the UK’s No.1 pregnancy supplement brand, trusted by millions of women throughout their motherhood journey. Backed by science and developed in collaboration with experts, Pregnacare supports women’s nutritional needs before, during and after pregnancy, contributing to the health of both mother and baby.

www.pregnacare.com