The UK Chief Medical Officers published updated physical activity guidelines, including those for pregnant women and for women after childbirth: birth to 12months. Information alone rarely changes behaviour, that's why every infographic should be accompanied by a conversation.

We're excited to launch two new advisory groups: the MotherBoard and MotherBoard Pro, because we're serious about improving the health outcomes of women throughout their childbearing years. We'll be listening to the women living these experiences and learning from the professionals working alongside them.

A scoping review of 21 UK studies found that many women are still not receiving the guidance they need—and when advice is given, it can be inconsistent, unclear, or focused heavily on risks rather than the many benefits of staying active. This can leave women feeling unsure, anxious, or even believing that physical activity during pregnancy is unsafe.But there’s positive news. The review provides clear, evidence-based recommendations to improve how these conversations happen.

The Active Pregnancy Foundation (APF) and the Institute of Health Visiting (iHV) have been working together for more than five years to deliver the This Mum Moves (TMM) educational programme. The Institute is the APF’s official training partner, supporting the development of place-based leaders – known as This Mum Moves Ambassadors – who promote physical activity within their local communities and settings.

The APF is delighted to reveal the Category Sponsors for the highly anticipated Active Pregnancy Foundation Awards 2025 in association with David Lloyd Clubs. The Category Sponsors are: People - Advanced Wellbeing Research Centre, Sheffield Hallam University. Places - Our Parks. Products - Vitabiotics Pregnacare. Programmes - Core Fitness Education.

‘Active Mums Start With You’ - a new campaign from This Girl Can, to encourage conversations about activity with pregnant women & new mums.