As we step into 2026, we’re unveiling Our Big Push – a bold and forward-looking strategy that builds on the progress and partnerships we’ve achieved so far. This year marks an exciting new chapter for The APF, as we continue our mission to empower women to move with confidence, visibility, and support throughout every stage of pregnancy and motherhood.

The Active Pregnancy Foundation (APF) and the Institute of Health Visiting (iHV) have been working together for more than five years to deliver the This Mum Moves (TMM) educational programme. The Institute is the APF’s official training partner, supporting the development of place-based leaders – known as This Mum Moves Ambassadors – who promote physical activity within their local communities and settings. 

New initiative from NHS England provides invaluable resources for healthcare professionals to embed physical activity into their practice.

The Moving Mums Initiative was launched in 2024 to address maternal and infant health inequalities in Sheffield’s underserved communities.

We've launched our Big Push 2025 - more an just a jazzy looking document, it's our steer and our guide for the coming year.

Move More for your Mental Health during pregnancy and beyond, find out more during our This Mum Moves Networking Event.

We've published our vision for 2024 - Read "Our Big Push"! In January 2023 we launched a very ambitious Big Push, and it proved to be a...

APF Awards 2023 - winners annouced!

This Mum Moves is featured in the new CMO Physical Activity Guidelines Communications Framework.