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This Mum Moves Featured in New CMO Physical Activity Guidelines Communications Framework

The UK Chief Medical Officers (CMOs) and the Office for Health Improvement and Disparities (OHID), Public Health Scotland has developed and launched a strategic communications framework to aid the UK Home Nations in increasing the awareness and application of the UK CMO Physical Activity Guidelines amongst key practitioners, professionals, and decision makers. We're very excited to announce that the This Mum Moves Ambassador Training is featured in this new framework.

About the Framework

The communications framework provides guidance for the UK and devolved government administrations on how to communicate the UK CMOs’ Physical Activity Guidelines to key professionals and practitioners who are required to know, understand, and apply the guidelines in practice. You can find out more at the UK Government website: UK Chief Medical Officers' Physical Activity Guidelines Communications Framework.

The framework also recognises the role of system enablers – those in peripheral positions who can support policy and infrastructure developments that enable the guidelines to be implemented.

Dr Marlize De Vivo, CEO of the Active Pregnancy Foundation, said:

“We are delighted that the This Mum Moves educational programme is recognised and featured in this new communications framework. It also aligns perfectly to the This Mum Moves Social Media Resource Pack which has been produced with This Mum Moves Ambassadors in mind, to have the communication tools and narrative to reach out to pregnant and postnatal women. Collectively this network of professionals aim to improve the physical and mental health of pregnant women and new mums by reducing the decline in physical activity engagement during the childbearing years.”

Booking a Workshop

The next This Mum Moves Workshop will take place on the 20th of June, book your place here. Alternatively, if you work for an organisation or a team, please get in touch to discuss commissioning of a bespoke training session. We can accommodate up to 24 participants and as sessions are held online, team members can take part from anywhere in the UK.


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