The UK Chief Medical Officers published updated physical activity guidelines, including those for pregnant women and for women after childbirth: birth to 12months. Information alone rarely changes behaviour, that's why every infographic should be accompanied by a conversation.

We're excited to launch two new advisory groups: the MotherBoard and MotherBoard Pro, because we're serious about improving the health outcomes of women throughout their childbearing years. We'll be listening to the women living these experiences and learning from the professionals working alongside them.

The APF is expanding its programme delivery and partnerships, and we’re delighted to announce an exciting opportunity for an experienced Programme Manager to join our team on a freelance or secondment basis. This role offers the chance to play a key part in shaping and delivering our multi-partner programmes, funded by Sport England and the National Lottery, that support women to be active before, during, and after pregnancy.

The Moving Mums Initiative was launched in 2024 to address maternal and infant health inequalities in Sheffield’s underserved communities.

This Mum Moves is featured in the new CMO Physical Activity Guidelines Communications Framework.