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Leading Health & Fitness Organisations Announced as Supporting Partners of the APF Awards 2025
- APF Team
- May 6
- 6 min read
Updated: May 7
The Active Pregnancy Foundation (APF) is thrilled to announce a dynamic group of Supporting Partners for the APF Awards 2025, celebrating the individuals and organisations championing safe and active pregnancies across the UK.
This year’s partners include Active Partnerships, CASES, CIMSPA, College of Medicine, Hertility, Institute of Health Visiting (iHV), This Girl Can, Pelvic Obstetric and Gynaecological Physiotherapy (POGP), and ukactive – all of whom share the APF’s mission to improve the health and wellbeing of pregnant and postnatal women through movement and education.
The Awards
The APF Awards will honour excellence across 14 awards in four distinct categories: People, Places, Products and Programmes. Shortlisted nominees for the prestigious Women of the Year and Product of the Year awards will go forward to a public vote, allowing communities to celebrate and champion those making a difference.
Sally Kettle, CEO of the Active Pregnancy Foundation, said,"We are absolutely delighted to welcome such an inspiring and influential group of Supporting Partners to this year’s APF Awards. Their commitment to women’s health, physical activity, and inclusive care aligns perfectly with our values. With their support, we can shine a spotlight on the incredible work happening across the UK to support active pregnancies, from grassroots initiatives to national leadership."
Supporting Partners
Each Supporting Partner plays a vital role in shaping inclusive and evidence-based practices across their respective sectors:
Nicki Couzens, Strategic Lead for Equality, Diversity and Inclusion for the Active Partnerships National Organisation, said: “The Active Partnerships Network is delighted to once again be a partner for the Active Pregnancy Foundation Awards. We believe that women should be supported to be physically activity at every stage of their life and so it is great to join with the APF in celebrating the organisations and individuals who help improve the health and wellbeing of pregnant and postnatal women.”
Ian Wilson, Chief Executive Officer, CASES said, “The Chartered Association of Sport and Exercise Sciences, CASES (formerly BASES), is proud to be a Supporting Partner of the second Active Pregnancy Foundation Awards 2025. We were delighted to support the inaugural awards in 2023 and have worked closely with the APF over the publication of an Expert Statement (A Bump in the Road? The BASES Expert Statement on Pregnant and Postnatal Athletes) and the UK Version of the Get Active Questionnaire for Pregnancy.
Can we congratulate all nominees and offer huge congratulations to those overall winners who have been recognised for their leadership, good practice, innovation, and research in supporting pregnant and postnatal women to become or stay active.”
Natasha Eason - Associate Director for Education at CIMSPA, said,“We’re very proud to be a supporting partner for the 2025 Active Pregnancy Foundation Awards.
As the professional body for the sport and physical activity sector workforce, we’re helping to shape a recognised, valued and inclusive sport and physical activity sector that everyone can be a part of, and these awards are an excellent way to highlight and celebrate the best practice, excellence and innovation of those professionals who are committed to supporting women to stay active throughout motherhood.”
Amanda King, Chief Executive Officer, The College of Medicine said,"We’re delighted to support the APF Awards in highlighting the vital link between movement and maternal health. Recognising those who lead the way helps shift the conversation and bring lifestyle medicine to the forefront of care."
Deidre O’Neill, Co-Founder, Hertility, said, “We’re on a mission to improve reproductive health outcomes – and being part of the APF Awards allows us to celebrate those advocating for evidence-led, accessible support during every stage of the reproductive journey."
Vicky Gilroy, Director of Innovation and Research, Institute of Health Visiting (iHV) added,"Health visitors are key to supporting women’s wellbeing throughout pregnancy and beyond. We’re proud to support the APF Awards in showcasing the compassionate, person-centred care being delivered across the country."
Dr Kate Lough, Chair, Pelvic Obstetric and Gynaecological Physiotherapy (POGP) said,"We’re passionate about improving pelvic health throughout the perinatal journey. Supporting the APF Awards means recognising the professionals who are ensuring women feel strong, empowered and supported to move safely."
Kate Peers, Head of Campaigns, This Girl Can said,"We’re all about celebrating women getting active in ways that work for them – and pregnancy shouldn’t be a barrier. These awards shine a light on the change-makers making that happen."
'Marianne Boyle, Dir. Membership and Sector Development at ukactive added,"It is vitally important to raise awareness and celebrate the people and organisations that support women through matrescence for that reason ukactive are delighted to support the APF Awards 2025."
About the Awards
The APF Awards celebrate the champions of active pregnancy—recognising individuals, organisations, and communities who have gone above and beyond to support and empower women to stay active before, during, and after pregnancy. As the only UK charity dedicated to breaking down barriers to physical activity during pregnancy and early motherhood, The APF is committed to changing perceptions and encouraging active lifestyles, supporting women to stay active throughout pregnancy and beyond, by providing expertise & advice, changing culture & challenging policy.
They take place on the 6th June 2025 at 10 Union Street, London, and will bring together leaders from healthcare, sport, and community initiatives. The Awards will shine a light on leadership, good practice, innovation, and research because together we recognise that pregnancy is an opportunity to influence not only women’s health, but also that of their families and wider communities.
Associated Links
About the Active Partnerships Network
The Active Partnerships Network is a nationwide movement, physical activity, and sport network that helps everyone to move more. Our 42 Active Partnerships, located in communities across England, take a place-based approach to tackling inequalities and creating the conditions for everyone to live a more active life. We connect and partner with local and national stakeholders to transform lives and affect widespread social change.
About CASES
The Chartered Association of Sport and Exercise Sciences (CASES) is the professional body for sport and exercise sciences in the UK. Our mission is to drive excellence in sport and exercise sciences through the promotion of evidence-based practice and the development and enhancement of professional and ethical standards.
In May 2024, the British Association of Sport and Exercise Sciences (BASES) was granted the Charter of Incorporation by His Majesty King Charles III. On 1 April 2025, BASES was incorporated as The Chartered Association of Sport and Exercise Sciences (CASES).
About College of Medicine
The College of Medicine was founded in 2010 to reform healthcare so that it works for everyone in a way that’s inclusive, progressive and compassionate. The College wants to redefine medicine beyond pills and procedures, to reconnect practitioners with patients, people with their environment and use both conventional and non-conventional approaches to health.
The College is a ‘coming together’ of some of the brightest minds in the UK including NHS pioneers, scientists, CAM professionals, students and members of the public.
About CIMSPA
The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) is the professional development body for the UK’s sport and physical activity sector. CIMSPA works to raise standards, support workforce development, and ensure that professionals are equipped with the skills and confidence to deliver inclusive, high-quality physical activity experiences for all.
About Hertility
Hertility is revolutionising reproductive health by providing clinical-grade at-home hormone and fertility testing, comprehensive, personalised follow-on care and access to expert support. Through cutting-edge science and a deep passion for supporting women+, Hertility empowers women and individuals to understand their bodies and make more informed decisions about their health and life.
About iHV
The Institute of Health Visiting is an independent charity, professional body and centre of excellence for health visiting, established to strengthen the quality and consistency of health visiting for the benefit of all children, families and communities.
About POGP
The Pelvic Obstetric and Gynaecological Physiotherapy (POGP) is a UK-based professional network and charity dedicated to advancing education, research, and clinical excellence in pelvic health. POGP supports physiotherapists working to improve the wellbeing of individuals throughout the pregnancy journey and beyond, ensuring access to high quality, evidence-based care.
About This Girl Can
This Girl Can is a groundbreaking campaign from Sport England, designed to inspire and support women of all backgrounds and abilities to get active in ways that work for them. Celebrating real stories and smashing stereotypes, This Girl Can is on a mission to create a more inclusive and accessible sport and physical activity landscape for women and girls across the UK
About ukactive
ukactive exists to improve the health of the nation by getting more people, more active, more often. ukactive provides services and facilitates partnerships for a broad range of organisations, all of which support our vision and have a role to play in achieving that goal.
ukactive serves over 4,000 members and partners from across the public, private and third sectors, from multinational giants to local voluntary community groups. We do so by facilitating partnerships, campaigning and providing outstanding membership services.
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