Over half (57%) of pregnant women and mothers with children under the age of one have felt excluded or unwelcome when trying to be active. The research was conducted by Sport England’s This Girl Can campaign as part of its new chapter to ensure no woman is left behind from the world of sport and physical activity. It found that alongside feelings of exclusion, pregnant women and new mums from lower income backgrounds face a number of barriers to movement.

As we step into 2026, we’re unveiling Our Big Push – a bold and forward-looking strategy that builds on the progress and partnerships we’ve achieved so far. This year marks an exciting new chapter for The APF, as we continue our mission to empower women to move with confidence, visibility, and support throughout every stage of pregnancy and motherhood.

A scoping review of 21 UK studies found that many women are still not receiving the guidance they need—and when advice is given, it can be inconsistent, unclear, or focused heavily on risks rather than the many benefits of staying active. This can leave women feeling unsure, anxious, or even believing that physical activity during pregnancy is unsafe.But there’s positive news. The review provides clear, evidence-based recommendations to improve how these conversations happen.

We’re so excited to announce that Sport in Mind’s Mum and Baby Programme has officially been endorsed by The Active Pregnancy Foundation. This endorsement reflects Sport in Mind’s commitment to delivering safe, effective, and compassionate physical activity support for women during the perinatal period. Their Mum and Baby sessions offer welcoming, inclusive spaces where mothers can nurture their mental and physical wellbeing, regain confidence, and build meaningful connection

The APF is expanding its programme delivery and partnerships, and we’re delighted to announce an exciting opportunity for an experienced Programme Manager to join our team on a freelance or secondment basis. This role offers the chance to play a key part in shaping and delivering our multi-partner programmes, funded by Sport England and the National Lottery, that support women to be active before, during, and after pregnancy.

Active Pregnancy Foundation announce new partnership with Sport England. The partnership will solidify our shared mission to support pregnant and postnatal women to be active.

What a night! The APF Awards 2025, in association with David Lloyd Clubs, was a joyful celebration of the incredible individuals and organisations championing active pregnancies across the UK. The energy in the room was electric as we came together to recognise and applaud the amazing work being done in research, practice, policy, and community outreach. And the winners are...

The APF is delighted to reveal the Category Sponsors for the highly anticipated Active Pregnancy Foundation Awards 2025 in association with David Lloyd Clubs. The Category Sponsors are: People - Advanced Wellbeing Research Centre, Sheffield Hallam University. Places - Our Parks. Products - Vitabiotics Pregnacare. Programmes - Core Fitness Education.

The APF announce Europe's leading premium health and wellness group David Lloyd Clubs as the Headline Sponsor of the APF Awards 2025, our flagship event celebrating the individuals and organisations championing active pregnancies and supporting women to stay healthy and active before, during and after pregnancy.

APF announce Supporting Partners for the APF Awards 2025, they include Active Partnerships, CASES, CIMSPA, College of Medicine, Hertility, iHV, This Girl Can, POGP & ukactive   This year’s partners include Active Partnerships, CASES, CIMSPA, College of Medicine, Hertility, Institute of Health Visiting (iHV), This Girl Can, Pelvic Obstetric and Gynaecological Physiotherapy (POGP), and ukactive – all of whom share the APF’s mission to improve the health and wellbeing of women

The APF announce leading figures from the world of sport, health, and community engagement, as judges for the APF Awards 2025.

Dr Zoe Williams, passionate advocate for women’s health and wellbeing, will be hosting the highly anticipated APF Awards 2025.

New initiative from NHS England provides invaluable resources for healthcare professionals to embed physical activity into their practice.

We're delighted to announce the return of the APF Awards 2025, celebrating great leadership, innovation, research, and best practice.