At The APF, we’ve always believed in the power of movement during the childbearing years, not just for physical health, but for confidence, wellbeing, and connection. A recent case study from Greater Manchester Moving brings this to life, showing how midwives, when equipped with the right tools and knowledge, are more confident to initiate conversations about movement, and more consistent in the messages they share. More importantly, women feel it.

As we step into 2026, we’re unveiling Our Big Push – a bold and forward-looking strategy that builds on the progress and partnerships we’ve achieved so far. This year marks an exciting new chapter for The APF, as we continue our mission to empower women to move with confidence, visibility, and support throughout every stage of pregnancy and motherhood.

We have big plans for 2023, and we're really keen to share them with you. 'Our Big Push' explains all!