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Our Big Push 2023

We're launching our Big Push for 2023, where we share our aims and ambitions for the coming year!

Our vision is to create a society where women are empowered to be physically active throughout their childbearing years in a way that works for them.

For some women this may be navigating a professional sporting career, for others it involves exercise classes, but for most women this is physical activity. Regardless of their starting point, we aim to meet women where they are at and support them throughout that journey.

So what now...

We've achieved a lot in a short time, but there's still much more to do. 2023 is going to be a huge year for us! With this in mind, we've pulled today our Big Push 2023, where we've outlined what we have planned. It's really exciting!

We want to thank Move Consulting for their help and support in pulling this together.

Sally Kettle, CEO said, “Working with Craig and Elaine, the team from Move Consulting, has been a challenge and a joy. Not only did they get what the charity is all about, but they also understood the audiences we are keen to target. It’s often difficult to step outside the day to day running of an organisation and look critically at what we do and how we do it, but the team at Move Consulting expertly guided us towards, and helped us shape, the key messages we want to share in 2023. For us, it’s one step closer to formalising our overall strategy for the coming years, and we certainly hope to work with Craig and Elaine again to enable us to achieve that."

View the document - HERE

Download the document below:

APF - Our Big Push 2023 - Sm
Download PDF • 846KB


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