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The Active Pregnancy Foundation Awards – Category Sponsor Announcement

Vitabiotics Pregnacare sign up as sponsor of the Active Pregnancy Foundation Awards 2023 ‘Products’ Category.


The Active Pregnancy Foundation are today proudly announcing ‘Vitabiotics Pregnacare’ as the ‘Products’ Category Sponsor at the Active Pregnancy Foundation Awards 2023 – in association with Natal Active. The highly respected pregnancy supplement brand, part of the Vitabiotics range, shares our commitment to support women to be active throughout their childbearing years by providing essential nutrients for mum and baby.


Despite the many physical and mental health benefits of regular engagement with physical activities, research has shown that participation declines during the childbearing years with as many as 3 in 4 women missing out on the associated benefits every year[1]and few returning to pre-pregnancy participation levels. The Active Pregnancy Foundation Awards 2023 will recognise and celebrate the people and enterprises that make a difference to women’s engagement with and experience of physical activities during the pre- and postnatal life stages. The event will commend those who demonstrate best practice in the field and highlight a collective intention to raise awareness and standards in safety, access, and provision.


Sally Kettle, CEO The Active Pregnancy Foundation says, “We’re incredibly excited to announce ‘Vitabiotics Pregnacare’ as our Products Category Sponsor. Many thousands of women take their supplements to support their physical health, whether they’re trying for a baby, pregnant or breastfeeding. The brand couldn’t be better placed to highlight excellence in delivering innovative products to women keen to become or stay active throughout pregnancy and beyond. Every sponsor adds credibility to the purpose of the Awards and the work we do at the Foundation, and it’s a pleasure to be working with this influential and well-respected brand.”


Susanne Bisinotto, Brand Marketing Director, says “Vitabiotics Pregnacare is proud to sponsor the Product Category of the first ever Active Pregnancy Foundation Awards. Supporting and caring for women’s nutritional needs before, during and after pregnancy is at the very heart of Pregnacare, the UK’s No1 pregnancy supplement brand. In the Awards process we look forward to celebrating the diverse range of products that support women to stay active throughout pregnancy and beyond.”


How to get involved


The charity is inviting those who work with pregnant and postnatal women to nominate themselves or others in four broad categories: people, places, products, and programmes. Overall, there are 14 awards that will be announced at a glitzy ceremony on the 27th of June 2023 at 10 Union Street in London. Come and join us, network with industry stakeholders, meet the prize winners and enjoy a great summer party!


Check out our website for more information about the Awards and to buy tickets.

[1] Active Pregnancy Foundation - Annual Survey, June 2022

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