As Maternal Mental Health Awareness Week comes to a close, we’re feeling inspired, connected, and more committed than ever to our shared mission. We’ve been honoured to stand alongside the incredible advocacy of the Perinatal Mental Health Partnership, Eve Canavan, and Sport in Mind. our Scientific Advisory Board member and Chair of our Special Interest Group for Perinatal Mental Health and Physical Activity, Dr Emily Lovett, joined extraordinary advocates and change‑makers M

At The APF, we’ve always believed in the power of movement during the childbearing years, not just for physical health, but for confidence, wellbeing, and connection. A recent case study from Greater Manchester Moving brings this to life, showing how midwives, when equipped with the right tools and knowledge, are more confident to initiate conversations about movement, and more consistent in the messages they share. More importantly, women feel it.

As we step into 2026, we’re unveiling Our Big Push – a bold and forward-looking strategy that builds on the progress and partnerships we’ve achieved so far. This year marks an exciting new chapter for The APF, as we continue our mission to empower women to move with confidence, visibility, and support throughout every stage of pregnancy and motherhood.

The APF is expanding its programme delivery and partnerships, and we’re delighted to announce an exciting opportunity for an experienced Programme Manager to join our team on a freelance or secondment basis. This role offers the chance to play a key part in shaping and delivering our multi-partner programmes, funded by Sport England and the National Lottery, that support women to be active before, during, and after pregnancy.